4th of July Blowout Deals - Intercom Announcement

• Summer Sale Blow Out: 0:00-7:80 
• Sizzlin’ Summer Grill Deals (Meat & seafood): 8:00-16:50 
• Your Pets Don’t Like Fireworks (Wellness): 16.70-25:00 
• Cookout at the Co-op (Deli Specials): 25:20-37:60 
• Sweet Summer Savings (Produce Special: Watermelon): 37:80-45:80 
• Missing Something? (Grocery Cookout Essentials): 46:00-54:90 
• Community-grown, Community-owned (New Co-op Slogan, I created): 55:30-1:05:05

I single-handedly conceptualized, created, and executed the 4th of July Blowout Sales campaign, delivered via in-store intercom voice-over announcements. I was responsible for every detail—from copywriting the engaging script to engineering the sound, designing the animations, and perfecting the final product.

The campaign featured unmissable discounts on everything from fresh, locally-sourced produce to snacks, beverages, and holiday essentials—perfect for customers preparing for their 4th of July celebrations. I crafted a dynamic and festive tone throughout the script to capture attention and drive excitement, ensuring that customers were fully aware of the incredible deals available.

In addition to the voice-over script, I engineered the sound design, incorporating appropriate sound effects and holiday-themed music to enhance the listening experience. I also created engaging visual animations for the announcement, ensuring it resonated across multiple sensory channels, drawing in shoppers with both audio and visual cues.

Every element of the campaign—from the creative concept to the final execution—was crafted by me, allowing for a cohesive and impactful marketing experience. The intercom announcements were strategically timed throughout the day to ensure maximum visibility, driving impulse purchases and creating a buzz throughout the store.

This 4th of July Blowout Sales campaign helped reinforce the Co-Op’s commitment to providing quality, locally-sourced products while offering customers exciting deals. By handling the entire project independently, I was able to deliver a high-quality, multifaceted marketing initiative that boosted sales, heightened customer engagement, and created a memorable shopping experience.

"What is a Co-op?" Trifold Brochure

I created an informative "What is a Co-op?" trifold brochure designed to educate the community on the cooperative model, its values, and the unique benefits it offers. The brochure aimed to clarify the foundation of co-ops, specifically for those who may not be familiar with the co-op structure.

The focus behind the brochure was to ensure clear, accessible content that resonated with the co-op’s target audience: those seeking alternative, community-driven products, resources, and business models. By explaining the cooperative principles in a straightforward, yet visually engaging manner, the brochure worked to empower current and prospective members with the knowledge needed to embrace the co-op’s mission. In crafting the brochure, I aligned the content with both the market’s values and the needs of the audience, using language that was educational, inspiring, and easily digestible.

The brochure served as an educational tool and as a marketing piece to attract new members by outlining the co-op's commitment to sustainability, community ownership, and social impact. By showcasing the co-op’s values, the brochure positioned the co-op as an accessible and essential resource in the community.

Community Co-op Free Market Campaign

I independently conceptualized, planned, and executed the Community Co-op Market's Free Market, focusing on resource-sharing, sustainability, and inclusivity. The Free Market was designed to foster community engagement by offering an open space for individuals to exchange goods, services, and resources freely, embodying the cooperative principles of shared ownership and collective benefit.

Notable organizations such as Florida Blue, the Sickle Cell Foundation, the Tallahassee Veterans Center, and Goodwill Big Bend provided resources as part of the resource portion of the swap. These partners not only contributed valuable services and items but also offered over 38 different brochures, flyers, and pamphlets that served as invaluable resources.

A nonprofit children's agricultural camp also brought in bunnies, and we hosted raffles for those who donated to the camp. This contributed to creating a lively, symbiotic atmosphere where attendees could connect, learn, and participate in fun activities while benefiting from the resource-sharing environment.

The Free Market positively amplified the co-op's social media engagement as well. My post related to the Free Market drove social media engagement up from 1-3 average post interactions to 134 interactions across multiple platforms, including Facebook, Instagram, and Google Business Profile. This surge in engagement significantly boosted visibility, bringing more attention to the co-op and its dedication to serving within the community.

The Free Market became a success through my efforts to ensure that local businesses, nonprofits, and community members could create an impact by offering direct engagement, providing a platform for connection, and strengthening local resource-sharing systems..

You can learn more about the Free Market event here.

Anti-Theft Awareness Flyer

In my role as Marketing Manager at the Community Co-Op Market, I designed an Anti-Theft Awareness flyer that went beyond the typical, impersonal security message. The flyer featured a playful, yet thought-provoking smiley face surrounded by six cameras, accompanied by the powerful reminder, "Smile, you're on camera." This clever design instantly grabs attention while subtly reinforcing the Co-Op’s commitment to safety and surveillance.

What set this flyer apart was its emotional and multi-layered impact. The message, “When you hurt the Co-Op, you hurt the community,” aimed to invoke a sense of collective responsibility and empathy, reminding individuals that the Co-Op is more than just a store—it is a community hub built on shared values and trust. By fostering a sense of ownership and community care, the flyer encouraged members to see theft not just as a crime, but as an action that undermines the well-being of everyone.

The flyer also included the call to action, "If you see something, say something," reinforcing the idea that vigilance is a shared duty. This initiative was designed not only to protect the Co-Op but also to strengthen the emotional bond between the store and its members. Through a unique blend of humor, safety, and community spirit, this Anti-Theft flyer shifted the conversation from mere protection to a deeper reflection on collective responsibility, trust, and the values that define the Co-Op.

Hurricane Preparedness

As Marketing Manager at the Community Co-Op Market, I designed a comprehensive Hurricane Preparedness flyer to ensure the safety and readiness of the community during storm season. This flyer featured an emergency supply checklist, prominently showcasing essential products available at the Co-Op, including non-perishable foods, first-aid supplies, and eco-friendly options, making it easy for members to gather needed items.

Additionally, the flyer included a communication plan outlining how the Co-Op would keep members informed during an emergency, along with a detailed evaluation plan for post-storm community recovery efforts. It also featured QR codes and written links to local and state resources, such as evacuation routes, emergency shelters, and government alerts, ensuring easy access to real-time updates.

By incorporating both local and Co-Op-specific resources, the flyer reinforced the Co-Op’s role as a trusted, community-centered brand. This initiative not only increased engagement but also positioned the Co-Op as a proactive leader in emergency preparedness, demonstrating its commitment to supporting the health and well-being of its members.​

Member Appreciation Week Flyer

I developed a Member Appreciation flyer that celebrated our dedicated members while driving sales and enhancing member engagement. The flyer was designed to highlight exclusive member-only discounts, which were tiered based on spending amounts, ensuring that all members, no matter their shopping habits, could benefit from the savings.

One key feature of the flyer was its "Perfect for Stocking up for 4th of July" messaging, strategically placed to encourage members to purchase their holiday essentials while taking advantage of the limited-time discounts. This call to action aligned with the Co-Op's goal of increasing sales for the upcoming holiday while maintaining our commitment to providing value to our loyal members.

The design of the flyer was welcoming and vibrant, designed to evoke a sense of community pride and anticipation for the holiday. It also reinforced the Co-Op’s mission to provide quality, local, and sustainable products while showing appreciation for the members' ongoing support. By creating a direct connection between the savings and the holiday, the flyer helped boost both member participation and sales, all while showcasing our commitment to the community’s well-being.

This initiative not only deepened the connection with our members but also contributed to the Co-Op’s success in providing tangible benefits and savings during a key shopping period. The flyer emphasized that membership is not just about discounts, but about fostering a strong, connected community that values sustainability, local products, and family-friendly solutions.

Co-op Kids Coloring Pages

Here are the coloring pages I created for the kids' station at the Community Co-op Market during my tenure as Marketing Manager. These pages are designed to be both fun and educational, featuring themes like dinosaurs, cherries, a vegetable garden, aquatic fish, build-your-own pizza, and comic creation. They engage children while promoting values of sustainability, healthy eating, and community involvement.

To further the co-op's brand voice as a family-friendly and community-centered environment, I introduced an interactive marketing initiative where families could bring back completed coloring sheets to be displayed in the front window. This initiative transformed the activity into a meaningful engagement tool, allowing children to proudly showcase their artwork while subtly marketing the co-op to other families. By encouraging participation, the initiative fostered deeper connections with families, highlighted the co-op’s welcoming atmosphere, and demonstrated its commitment to nurturing creativity and fostering community involvement.

This approach effectively marketed the co-op’s values to both children and their families, creating a memorable experience that reinforced the co-op’s identity as a place that genuinely cares for its community while strengthening brand loyalty.

Battle of the ____: Interactive Market Research

At the Community Co-op, I conceptualized and executed the "Battle of the ____" campaign, an innovative interactive in-store market research strategy designed to engage customers while gathering actionable data. The campaign combined elements of direct consumer feedback with fun, interactive tastings to create a unique experience that encouraged participation while providing valuable insights into customer preferences.

The concept behind the campaign was simple: customers could taste-test competing products, such as different brands of snacks, beverages, or local goods, and vote on their favorites. These preferences were then tallied and analyzed, offering a clear snapshot of what products resonated most with the co-op's community. By using a competitive format, I was able to draw in more customers, boosting foot traffic and product awareness while simultaneously collecting essential data to inform inventory decisions and product offerings.

The "Battle of the ____" campaign not only served as a dynamic way to gather market intelligence but also helped foster a stronger connection between the co-op and its members. It provided a platform for customers to voice their opinions, making them feel heard and valued while contributing to the co-op's growth. The data collected from these taste tests informed strategic purchasing decisions, helped guide future promotions, and created a feedback loop that ensured the co-op was in tune with its customer base. This hands-on, community-focused approach showcases my ability to blend creative marketing strategies with effective operational management, leveraging both customer engagement and market research to drive business success. 

Strategic Partnership Development

In under a month, I secured over 11 partnerships for the Community Co-Op Market, utilizing a data-driven, audience-centric approach. By carefully selecting partners who aligned with our core values of community, sustainability, and social equity, I created a synergy that not only supported our mission but also resonated deeply with our target audience through extensive market research.

A standout achievement was securing 5,000+ 15"x15"x6 sustainable reusable branded bags at absolutely no cost, a significant contribution to both the co-op's environmental initiatives and the community's need for eco-friendly solutions. To accomplish this, I identified and connected with brands like Florida Blue, the Sickle Cell Foundation, the Tallahassee Veteran Center, and Goodwill Big Bend, whose values were in harmony with the co-op’s mission. This collaborative effort maximized resources while fostering meaningful connections with community organizations.

These partnerships were also involved in the success of the Free Market initiative, which I single-handedly organized. Each partner participated by providing valuable resources and engaging directly with the community during the event's network swap. This initiative, held in our cafeteria, allowed partners to promote their services and build relationships with attendees, further enhancing the impact of the co-op in the local community.