In March 2024, I collaborated with the Goodwill marketing team to develop a comprehensive set of outreach and marketing initiatives aimed at expanding their community engagement and promoting their mission.
My primary focus was to leverage both in-person and digital storytelling to amplify Goodwill's impact, with a specific emphasis on community outreach and sustainability. This holistic approach aimed to foster deeper connections with the community, raise awareness about Goodwill’s services, and inspire greater participation in their mission. Through these efforts, we sought to creatively communicate Goodwill's values and mission, positioning the organization as a community-driven leader in sustainability and social impact.
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