E-learning Post-Production

During my time as a Tech Fellow Intern, I oversaw the video post-production efforts for the 2023 July Cohort E-Learning master classes, which serve as a crucial resource for local startups in the community. With the responsibility of editing over 25 videos, totaling 120+ hours of raw footage, I meticulously crafted engaging, concise, and impactful video content for entrepreneurs and small businesses. These videos ranged in length from 90 minutes to 40 minutes, ensuring that the educational content was both accessible and engaging.

By leveraging my expertise in video editing, I transformed raw footage into polished educational content that effectively communicated essential insights. Each video was tailored to maximize clarity, engagement, and value, ensuring the content was both informative and visually compelling. The task of transforming complex topics into digestible material was both challenging and rewarding, as it required a keen understanding of the material and the ability to break it down in a way that resonated with the target audience.

Transforming Conceptions of Content: E-learning and Algorithms

During my time as a Marketing Intern, I took a strategic approach to the marketing of Domi Station's content. I developed a comprehensive social media marketing strategy aimed at optimizing Domi's reach and community engagement across Instagram, Facebook, and LinkedIn. By researching the unique algorithms of each platform, I formulated a plan that not only enhanced Domi's content visibility but also fostered deeper connections with the startup community.

The strategy focused on creating algorithm-friendly content that capitalized on platform-specific strengths and addressed areas for improvement in community engagement. Through this targeted approach, I helped elevate Domi Station’s online presence and facilitated stronger interactions with the startup ecosystem, creating an environment where entrepreneurs could thrive.

This project allowed me to integrate my skills in both video production and strategic marketing, resulting in a holistic approach to content creation and distribution. Through editing and a data-driven marketing strategy, I contributed to Domi Station’s overarching mission to empower startups and small businesses, providing them with the tools, resources, and knowledge needed to succeed in a competitive market.

By combining post-production video editing with innovative marketing strategies, I strengthened my expertise in project management and content creation, ensuring that Domi Station’s educational content reached and resonated with its target audience. This experience solidified my role in leveraging digital content to drive success within startup communities, showcasing how marketing and video production go hand-in-hand to amplify the impact of a brand's storytelling.